Saturday, April 21, 2012

Behind the scenes of H&M's Palm Springs photoshoot with British Vogue

H&M have collaborated with Vogue to celebrate the launch of their new spring collection which features tailored and fluid silhouettes with a mix of romantic femininity that brings infinite possibilities for personal style. Sarah Harris, fashion features editor at Vogue UK, guides through the special shoot with H&M for their “More dash than cash” supplement. Shot in Palm Springs with model Heidi Harrington-Johnson, the story shows a girl looking for the simple life away from the large metropolis as she hangs out in her designer villa and an old school diner.

I absolutely love the idea of warm pastels and poppy colours for May. The allure of a parred-down sexy sophisticated woman with unexpectedly paired separates is all the incentive I need to invest in H&M's collection. I can't wait!




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